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A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience’s memory of a product. Some taglines are successful enough to warrant inclusion in popular culture.
Examples of famous movie/television taglines are:
- Be afraid. Be very afraid. – The Fly
- In space, no one can hear you scream. – Alien
- Just when you thought it was safe to go back in the water… – Jaws 2
- A long time ago, in a galaxy far, far away… – Star Wars
- Love means never having to say you’re sorry – Love Story
- Where no man has gone before – Star Trek
- The truth is out there. – The X-Files
 See also
- ^ a b Mooallem, Jon (2004-02-29). “How movie taglines are born”. Boston Globe. http://www.boston.com/news/globe/ideas/articles/2004/02/29/how_movie_taglines_are_born?mode=PF. Retrieved 2008-02-17. “the seminal tagline for The Fly (“Be Afraid. Be Very Afraid.”) […] “Just when you thought it was safe to go back in the water . . .” (Who remembers that the line promoted “Jaws 2,” not the original?)”
- ^ “Sands of Oblivion: Some Secrets Should Never be Unearthed!”. Horror Year Book. 2008-02-07. http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed. Retrieved 2008-02-17. “That may be the second most over used tagline after “In space no one can hear you scream.””
- ^ Muir, Hazel (2006-03-14). “In space no one can hear you scream”. New Scientist, issue 2542. http://www.newscientist.com/article/mg18925421.400.html. Retrieved 2008-02-17.
- ^ “Taglines for Star Wars (1977)”. IMDb. http://www.imdb.com/title/tt0076759/taglines. Retrieved 2008-02-17.
- ^ Erickson, Hal. “Love Story: MTV movies”. Allmovie. http://www.mtv.com/movies/movie/21324/moviemain.jhtml. Retrieved 2008-02-20. “The movie’s tagline “Love means never having to say you’re sorry” became an iconic American catchphrase”
- ^ Sir, Paul (2007-04-21). “It’s heart warming to hear Dr Mahathir saying ‘I’m sorry’”. The Borneo Post. http://www.theborneopost.com/?p=17078. Retrieved 2008-02-20.
- ^ Abbott, Jerry (2008-02-13). “The meaning of true love”. The Torrington Telegram. http://www.torringtontelegram.com/V2_news_articles.php?heading=0&page=&story_id=1531. Retrieved 2008-02-20. “In 1970 the movie “Love Story” with Ali McGraw and Ryan O’Neal coined the phrase: “Love means never having to say you’re sorry.””
- ^ “Taglines for “Star Trek” (1966)”. IMDb. http://imdb.com/title/tt0060028/taglines. Retrieved 2008-02-17.
- ^ “Taglines for “The X Files” (1993)”. IMDb. http://imdb.com/title/tt0106179/taglines. Retrieved 2008-02-17.Retrieved from “http://en.wikipedia.org/wiki/Tagline“